Apple and RIM, manufacturers of the popular smartphones iPhone and Blackberry, have together taken an impressive 58% of the profit on the mobile phone market in 2009. And that while they represent only a market share of 5%. Last year, they accounted for 35% of the profit and 3% market share.
These numbers were calculated by experts at Deutsche Bank.
Reason for this is that the demand for userfriendly devices with lots of business and non-business applications has increased significantly. Smartphones currently occupy 13% of the market.
Profit for smartphones is also a lot higher because telecom operators offer a lot more subsidizing for these devices, because they allow to better sell mobile subscriptions to the end user.
Other mobile phones (the non-smartphones) are doing a lot less. Nokia’s smartphone range is scoring rather poorly Although they still own 55% of the market’s profit, they saw their own profit decrease with 66% in the first half of 2009. Sony Ericsson is even making loss in the past year.
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